Why You Need To Become a Specialist

On today's episode we talk about why you should go niche with your business, and why being a business that can “do anything” may actually be a detriment. As a generalist, you’ll find you’re doing many things but not know any one thing in particular. When you become a specialist, you gain a following from a loyal audience and you will begin to love your work again, as well as be able to charge more for your work and make higher profit.

In this episode

  • Why being a specialist is more beneficial for your business
  • My past experience with businesses who started as generalists
  • The difference in keeping your customers happy as a specialist vs as a generalist
  • The Various zones in which your business lays depending if you specialize